Pictured is one of more than 20 wayfinding columns that McPhillips is installing in Shrewsbury town centre in a combined effort by Shrewsbury Big Town Partnership and Shropshire Council.
Kevin Lockwood (pictured left), manager of Shrewsbury Shopping Centres and director of Shrewsbury BID, which is part of the Big Town Plan Partnership, said the wayfinders were a very welcome addition to the town centre.
He said: “There has been an aspiration for this kind of high-quality visitor infrastructure for some time and we are delighted to see these wayfinding columns now being installed across Shrewsbury town centre.
“They are designed to be very visual and easy to understand, with large maps highlighting walking times to nearby landmarks, attractions and businesses.
“A lot of discussions took place between stakeholders in Shrewsbury and the designers to ensure they contained the right kind of information, and I think they look really good.
Councillor Ed Potter (pictured right), Shropshire Council Cabinet member for economic growth, regeneration and planning, who sits on the Shrewsbury Big Town Plan Partnership board, said the aim was to install 26 wayfinding columns in the town centre.
“They are going to be a significant addition to the town centre streetscape,” he said. “I know a lot of work has been done in recent years to raise the standard of signage and street furniture in Shrewsbury, and these wayfinders really add to that.
“High-quality wayfinding information like this fits perfectly with the aims of the Big Town Plan to make the town more accessible by foot and cycle – encouraging people to discover the whole town at their own pace.”